White papers usefulness for business

On LinkedIn someone asked:

What should white papers/e-books help you achieve for your business?

For me, a white paper should capture a brief moment of crystal clear focus in decision makers minds.

It is a gateway into respectful consideration by people that perhaps otherwise would not find or take the time to review your material.

A white paper gives me that one brief flicker of time to plant myself firmly on someone’s radar – without detailing the topic as much as would an ebook.

I have just published a white paper (still a work in progress) on Marketing Project Management which is available at http://www.marketingprojectmanagement.org

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See other available white papers on the Professionals Access page.

Tagged as: b2b marketing, b2b promotion, promotion, white paper