Here is my model of the Online Marketing Funnel.
I will explain what each acronym is over the coming months.
The basics is that leads come to your site from various places online, hit a conversion element, either an opt-in function, or a sales letter process, and thus get some kind of web site member account, which gives you the opportunity to promote to them again.
A passive marketer can use this model for such streamlined success that they will inevitably take on the appearance of an aggressive markter.
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Interesting Diagram, It almost looks like a vacuum cleaner sucking in the sales!
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