How to structure your cyber-cash machines as 4 distinct profit centers.
The most efficient and effective approach to organizing your online marketing, whether managing it all yourself, outsourcing, or working with full-time staff or business partners.Crucial Background Info
The Neo-Tech System by Mark Hamilton taught that business can be divided into distinct money-making units, each capable of being operated as it’s own individual marketing business by one person.
Doing so draws all of the basic responsibilities into a distinct puzzle-picture and streamlines the growth of each money-making area.
They are called Areas of Purpose.
Each Area of Purpose is a complete money making cluster or Marketing Program incorporating all activities and basic responsibilities from planning, to product development, to marketing, through to banking the profits.
Money making units in traditional offline business could include Television Marketing, Space Media Marketing, Direct Mail Marketing, Data Base Marketing.
Now applied to the Internet
For marketing online there are precisely and only four Areas of Purpose.
By understanding these four Areas of Purpose for Internet Marketing you will control your Internet Business with far more power and effect than most people do, even if they are generating better income than you at this time. They probably won’t be for long.
If you are new to many of the areas covered, please appreciate the depth covered here, because all marketing tactics are covered. Give yourself time to learn about it all and apply it at the right time based on Module 3 which covers time management for online marketing.
The key to achieving Fully Integrated Internet Marketing is to:
- a) structure your projects under these 4 areas of purpose, and
- b) operate each one as a way of making money in it’s own right, like a ‘mini-company’ within your umbrella company.
This approach not only let’s you hone each money-making opportunity to its maximum profitability, but also set’s you up for outsourcing once you are making enough money to bring on outside help.
If you are an experienced IMarketer, the crisp simplicity of what follows may not hit you until you actually brainstorm reformatting your projects, and even your staff, into these 4 broad categories, or ‘mini-companies’.
Let’s take them one at a time:
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And with that primer, if you do not spend some quality time with pen and paper planning out how your business could look through operating those 4 Areas of Purpose, then you will probably sleep as well tonight as you did last night. But if you spend time to play with re-organizing your projects under those 4 Areas of Purpose, you may not sleep so well tonight at all, because you will suddenly see the iron-grip control that you can have on a rapidly expanding online business.
Once you have brainstormed around the 4 Areas of Purpose, time to open the SIM6 Matrix and begin plucking tips, tricks and tools to build your new success strategy.
Build Your Success Puzzle…
…ONE step at a time!
How do you build a humungus puzzle?
Sit in the middle of the pile and go through piece by piece looking for 2 that fit together?
No way. The variables are too great.
Instead, systematise your approach.
- First, create multiple piles of similarly coloured pices.
- Then, sit with each pile and again sort for similar shades of colour, distinct marketings, and particuarly the edges and corners.
- Then, begin building the edges and corners and any particularly identifiable elements from amongst each pile.
- Only when those chunks are built can you begin to connect the large areas together.
In the same way, the 4 Areas of Purpose snap together to form a giant puzzle picture of success.
But only if you take it one element at a time.
Appreciate your AoP’s as separate areas that can make you money individually.
You can make money solely by focusing on article marketing. Just join affiliate programs and promote those products (yes affiliate programs come under the JAVEP area of purpose and for our puzzle building analogy it’s like spreading the pieces into those separate organized piles rather than picking just one colour to organize and totally disregarding everything else. So we still maintain some attention to other areas of marketing, but just not our priority commitment).
Then consolidate your approach for article marketing through WESUP.
Only when you are making sales confidently in any one area of purpose is it efficient to spend a lot of time on the other areas.
Yes you may also want to initiate your DEEBOP pretty early too, by possibly adding opt-in boxes to your own websites so that you can begin building and promoting to your own lists.
But again, you are simply organizing the various piles of the puzzle picture, whilst actually concentrating your development time on one particular area. Find a piece that fits somewhere else, just toss it in the right pile. Think you can easily start collecting opt-ins? Set up a basic opt-in feature.
But stay focussed on the area you have chosen until it’s working well enough. In our example, article marketing.
Final note on the 4 Areas of Purpose
I know I have flown through this, and for some of you it will seem overwhelming and for others of you it will be nothing new in terms of the detail. But the key here is to consider the meta strategy of the 4 areas. No matter what specifics you pursue or what tactics, organize your efforts under the banners of the 4 areas of purpose, and the 6 categories of SIM6. This will bring you total control. And if you want to discuss your particular situation and next steps for progress in any of the 4 Areas of Purpose I will be very happy to hear from you. Skype me at gavriel_shaw.
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{ 1 comment… read it below or add one }
I love it!