Have you ever really thought about what excellence means?
Excellence represents a commitment to completion.
Excellence can be reduced to 3 factors or steps:
- The degree of your intent for excellence.
- Your degree of organisation.
- The use of your time to complete things.
This translates to the 3 core factors of Fully Integrated Internet Marketing (FIIM):
- Crystal clarity of what we want to achieve, what we have and want to market, and who we will become through the journey.
- Optimum preparation and organization of how we are going to do number 1.
- Efficient implementation of numbers 1 and 2.
So FIIM is divided loosely into three Modules, one for each of those factors:
- Business Planning.
- Setting up your infrastructure for success.
- Project and time management.
Of course these areas interrelate so these are not linear steps but the aspects of a combined upwards spiral process.
As part of Module 1 we will develop the necessary clarity of product and marketing yet inject into organizing (module 2) and implementation (module 3).
Next step is to understand the philosophy of big business executives and corporate values. This is crucial background that most online marketers do not have.
From agency-side and client-side work, leading to senior marketing management, I can share with you what most other online marketers have no clue about.
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