Overcoming Resistance To Change – Isn’t It Obvious?

by Gavriel Shaw

in Creative Process

Overcoming Resistance To Change - Isn't It Obvious?
Runtime
2:12
Views
1,440
Posted
2 years ago
Description
The change resistance matrix that reveals how to overcome resistance to change, inspired by Eli Goldratt and his book "Isn't It Obvious".

Hi this is Gavriel Shaw, and I want to demonstrate how to overcome resistance to change…

Because, if your colleagues only saw what you saw…

Then you could really get things moving!

Right?

Well here’s what most managers and influencers miss…

The Obvious.

This simple matrix reveals why people often resist change, and illustrates the pretty darn obvious solution for…

How to ensure that your change initiatives gain rapid acceptance — without resistance.

overcoming resistance to change matrix Overcoming Resistance To Change   Isnt It Obvious?

  • Top left box is the pot of gold, where change is perceived as beneficial.
  • Top right box shows accident crutches… where change is seen as having potential risks and burdensome effort.
  • Bottom left is the magical mermaid of any ‘creature comforts’ that already exist without making any changes.
  • And bottom right are the alligators that exist without change that cause problems, fears, frustrations, etc for people right now.

And with that matrix, the solution of overcoming resistance to change becomes obvious.

Although I didn’t say it’s easy…

First you must understand what comforts exist for people not to take action. (the mermaids)

You need greater leverage, so you identify problems that actually exist without change that could be eliminated WITH change. (the alligators)

Plus you identify other positive benefits of making the change. (the pot of gold)

And finally, you need solutions to any potential risks of making change.

  1. Demonstrate the gains.
  2. Eliminate the pains.
  3. Reduce perception of current comforts.
  4. Emphasise perception of current dis-comforts.

Baring those 4 factors in mind will help you put together an irresistible change offer.

Isn’t It Obvious?

I recommend Eli Goldratt’s book by that title. Here’s his company’s video on the subject of change resistance from which I took the above matrix:

Overcoming Resistance to Change - Isn't It Obvious?
Runtime
6:14
Views
63,273
Posted
2 years ago
Description
People resist change! Really? Check this out... Script: Dr. Eliyahu M. Goldratt, Ilan Eshkoli. Voices: Joseph Fackenheim, Simon Shocket, Mitch Clyman. Recorded at: Gal Kol Studios, Bnei Brak. Animation: Sharon Shimoni. Sound editor: Noam Shpiegler. Files Conversions: Nadav gal.

team performance Overcoming Resistance To Change   Isnt It Obvious?You can also get my white paper:

How To Invisibly Force Your Team Into Maximum Performance

www.gavrielshaw.com/team

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