Market Research has its roots in Focus Groups using Psychoanalysis for interpretation of results.
That perfectly suits the old saying attributed to Mark Twain: “There are three kinds of lie: Lies… Damn Lies… and Statistics”.
Speaking of which:
Here is a great example of how political polls are slanted to create results that are always in favour of the candidate no matter which option you pick.
political polls that slant results in the politicians favour
Can you see the problem here?
The poll pre-supposes that Barrack Hussein Obama can and will in fact lift the economy. The ‘worst’ option selectable is that it will take longer than 18 months.
This eliminates all chance of the respondent voting that Obama can not lift the economy, that he will only make things worse with his multi-billion economic stimulus plan.
Probably not the political marketing message that this poll organizer wants to find.
So soon we will see news coverage explaining general all round confidence in Obama lifting the economy at some point over the next 2 years.
Remember, there are 3 kinds of lie: Lies, Damn Lies, and Statistics.
Be sure to find marketers that collect and interpret market research data in a fair, balanced, and objective way.
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