I have just published…
(a work-in-progress)
…white paper, on how professional marketers and business owners should approach, select, judge, and guide a copywriter.
The paper explains the link between:
- business strategy (market definition, segmentation, and targeting)
- with the copywriters process of ‘getting inside the head of the customer and delivering compelling sales copy.
Check it out: The Copywriters Selection Process white paper.
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