Unfortunately…
…many people’s view of business is that of a necessary evil for selling stuff to make money…
…whilst being trapped in a corner of a stuffy office with unnatural fluorescent lighting and mouldy air conditioning…
…where they shuffle papers and put up with uncooperative senior management and uncommitted subordinates…
…all for the ‘privilege’ of 40% of what they earn being taken in force-backed taxes by politicians…
Not a pretty picture.
Here’s another view of business.
A view held by some of the most successful business people in the world.
Whether those businesses are small or large, here is the real opportunity of business:
The aim of business when done right is to make maximum money by providing maximum values. This Business process seeks and solves human problems wherever they exist.
Thus, as a company executive or corporate manager, business represents the mechanism to achieve my highest potential of a creator through contributing to others in the best ways I can.
Business is the social construct of exchanging values for a value that can be accumulated (i.e. money).
By ‘value’ we mean “anything at improves any aspect of life: something that satisfies any of our biological, psychological, emotional, or spiritual needs/wants.”
With this attitude of a business philosophy, and the support of this FIIM course, you can propel your success to the highest heights of success through becoming the person you ideally want to be whilst creating products/services in line with your deepest interests and passions. That is the meaning of good business.
The vision of your future deserves today’s efforts.
How does business fulfil human values?
The Business Excellence Triangle
Understand the relationship between Value, Marketing, Numbers & Money
This diagram illustrates the feedback mechanism between:
1. Your marketing strategy
2. Your stats and conversion ratios
3. Which feeds back into marketing, and then
4. Back into product development (values)
Values
An idea is not a value. Only the application of the idea makes it a value. A product can only be a value when it provides its function. I.e. when it helps someone.
Imagine a Honda Civic Type-R 2.0 VTEC with sports gear box and 7 spoke 18″ alloys, stuck in a dark warehouse somewhere… Under the strained silence of a sound-proofed engine that would pur with ferocity, able to push the responsive fluttering needle to the speedometers red line at a great 8,000 revs per minute. But what good is it in the warehouse?! There it is only a potential value. It becomes a real value when they hand over the keys!
And back on the drawing boards at Honda it was only an idea, a concept of designing the very best Hot Hatch in the early 2000s. Ideas are a dime a dozen. Creating the real manifestation of the idea requires much greater effort, concentration, control, technology, time etc.
And finally, getting the product to the marketplace provides the highest degree of a value. This is the essence of business. Facilitated by…
Marketing
Having a fantastic product and excellent sales information, is completely useless if nobody knows that it exists or no one has access to it.
Your Marketing must accurately reflect and draw out the benefits of the Value (product/service) and reach the appropriate target in the most suitable way with enough exposure that enough buy to give you an appropriate profit margin.
Module 2 of the FIIM ecourse will give you the 4 Marketing Areas of Purpose. As you absorb this new knowledge that when applied will streamline your online efforts to there essence, because of the:
Numbers
The numbers are the results of your marketing.
Something that you think will be an attractive product may not necessarily be welcomed by those you market to.
You can only find this out by studying the numbers that result from your marketing.
‘Let the customer be the judge of the feast and not the Chef’
- Bill Oncken, Managing Management Time Seminar
- You will feed the information from the Numbers back into tweaking your Marketing approach through testing your Marketing and analyzing the resulting Numbers.
- From that feedback you can hone and tailor the content of the product/service thus making it more attractive to the market; more valuable, more profitable.
How many points do you get?
- Perhaps you have had an idea for a product for a while. Ideas are a dime a dozen. You get 1 point.
- Perhaps you have written an ebook already, or created a software program. You get 10 points.
- For 100 points you need to actually put that product into the marketplace in a way that potential customers will take notice.
- For 1000 points you will examine the results of your marketing by reviewing the customer exposure and response to your product and the amount of sales and then improve your marketing strategies based on the story of the numbers.
- And for 10,000 points you will further develop the product based on the market demand and interest shown to you by the marketing identified by the numbers.
It is the drive towards profitability that will cause you to upgrade your projects into higher and higher quality.
This is the beauty of business.
For instance, this website has gone through many incarnations… many edits.
If there is a silver bullet for success, you have found it. Now you just have to use it. The techniques on this site will launch you with great efficiency towards Fully Integrated Internet Marketing control.
Remember the relationship between values, marketing and numbers:
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