That’s a lot of M’s…
This Aggressive Marketing Mix Mind-Map shows the 6 main branches used in the Aggressive Marketing Mix along with the main categories for each.
Preparation – What assets in the business do you already have available. And what are your objectives for the business, department, product, or campaign, etc.
Research – What are the product opportunities related to the planned objectives, and what are the target markets.
Development – What design will support the project, how can you monetize it, and what technology is required for implementation.
Conversion – What strategy should be employed to optimise Return On Investment. What Database Management requirements are there. And what copy will support the strategy.
Traffic – 3 core sources of leads exist for online marketing today. Search, Social Media, and JV Partners.
Tracking – Measuring your conversion rates at all steps, including website visitor behaviour, and Life Time Customer Value facilitate tracking of the broad Key Performance Indicators.
Dedicated pages on each main branch are available in the menu on the right hand side of this page.
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