You have 5 routes available to beat your competition…
- Superiority of Product – Sometimes easier said than done…
- Superiority of Promise – Evokes more desire, attracts more people, and makes your offer more believable.
- Product Role – Create a home for your prospects identification with your product
- Direct Response – Escalate your claims beyond that of your competitors, shift mechanism explanations, or invate new markets
- Direct Attack – Expose their flaws, tactfully, but without mercy.
(or you could just buy them out)…
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