Web Analytics and Split Testing

Testing Landing Pages and Sales Pages

Google provides a multi-variate split testing service called Web Optimizer. I use a private label program which goes beyond Web Optimizer as shown in the diagram of one of my old tests that ended up producing a 37.84% conversion rate.

Contact me for recommended resources and techniques for Tracking.

Of course there is Google Analytics.

But it’s very limited in practical application.

Here are some noteworthy tools that can help you improve the performance of your webpages.

RobotReplay

www.robotreplay.com is free with limited features.

ClickTale

www.clicktale.com pricing ranges from free, to ?10p/m to $50p/m.

CrazyEgg

www.crazyegg.com can be added free to 4 pages.

FoldSpay

www.foldspy.com Use this service free, with upgradeable option of ?3 per month which will record unique visitor data to provide user behaviour analysis of individual visitors.

For SME or large enterprise solutions, you can retain me to help your team find and implement the most suitable web analytics and split testing solution to improve user behaiviour across your site.