Hire Me

My Approach To Direct Marketing

I combine modern ‘Web 2.0′ Search Engine Optimization With Traditional ‘Direct Response’ Copywriting Wisdom.

Bottom Line: I will give you words and methods that sell your products to more people.

My clients get what they pay for…

If you want your projects to make more sales then you need better opt-in pages, sales pages, email promotions etc. And I am available for certain projects.

What would help your business to…

• Attract new customers?
• Generate leads for your sales force?
• Bring buyers to your website?
• Secure sales with qualified prospects?
• Nurture customer relationships?
• Introduce new products and services to your customers?
• Persuade prospects to try your new offer?
• Increase retail traffic?
• Invite clients to your event?
• Survey your clients?
• Announce a sale or special offer?
• Win back inactive customers?

Modern Digital Marketing

I don’t like convention. But I do like principles. I follow the proven principles of copywriting established during the 1900s by the early copywriting greats, mixed with modern Internet processes.

Note: I no longer produce ATL ‘creative’ style ‘brand advertising’ in advertising agency style… graphic rich with big creative slogans. Having worked with a brand advertising agency I simply can’t stand that kind of advertising. I beat their e-mail broadcast 610% generating 61 applications compared to their 10, and the Marketing Director said ‘oh you might have something here’.

My approach to Direct Response Marketing combines advertising insight that stretches back to the early 1900s… and integrates that with the emergent psychology of the Internet.

The Internet has emerged with a new buying culture. People expect clear yet detailed information, more variety, faster answers.

Your company and product credibility can be more difficult to establish. People often simply want Free information. Old copywriting/advertising techniques do not translate perfectly to the Internet environment. Both the search engines and your visitors need to get the specific info they need to favour your site/offer above competitors (the balance can be difficult and is critical).

Here’s what one customer emailed me in 2003:

“Kudos on your Folderarchy sales page…I NEVER buy anything over the internet like that. I wasn’t even really sure what I was buying even after I bought it, but I’m glad I did. I’ve learned a lot from you and from links I’ve found through you.

I actually used your sales page as a template for one of my websites and doubled the clickthrough to my payment page.” – Amanda Shoemaker, Adult Dating Site Manager

Connecting with me is a simple act of grass-roots business networking. If we don’t get on, or you don’t think I can help, no harm done. That’s ‘business’. If we strike up a chord, we’ll both profit; now that’s business!